Posted on 19 Oct, 2017 by Neil Sharp

advanced_engineering.jpgThe ninth annual Advanced Engineering event will be held on 1st-2nd November 2017. As the UK’s largest annual gathering of engineering professionals, it’s an event not to be missed.

The two-day event provides an opportunity to meet face-to-face with engineering professionals from OEMS and top tier industry players, across R&D, design, test, production and procurement.

It brings together five co-located shows under one roof: Aero-Engineering, Composites Engineering, Automotive Engineering, Performance Metals Engineering, and new for 2017 - Connected Manufacturing. Find out about the latest developments not only in your sector, but learn about new suppliers and technologies in less familiar sectors you would otherwise not see.

With over 700 exhibitors, 6 conference forums and over 200 sessions, and an opportunity to see, touch and experience world leading engineering projects - it’s guaranteed to be a great event that will benefit you and your business. A dedicated area for start-ups and researchers, ‘Enabling Innovation’, will also be showcasing some exciting new technologies.

We’ve put together a 12-point guide to help you plan your visit, so you make sure you get the most out of it. We hope you’ll find it useful.

1. Date and time

The show is located at Birmingham’s NEC, in halls 2, 3 and 3a. The show is open from 9am to 5pm on Wednesday and 9am to 4pm on Thursday.

2. Getting there

If you are travelling by car and have a Sat Nav the postcode is B40 1NT. The arena is clearly signposted from all motorways and major routes including the M42, M40 and M6. If you are travelling by train, Birmingham International Railway station is less than a ten-minute walk from the venue. Whatever mode of transport you’re taking, for full travel information please click here.

3. Parking

There are over 16,500 car parking spaces at the arena. Standard parking is £12 per day and you can pay with cash or card on arrival. However you may want to consider pre-booking your parking at no extra cost to avoid payment queues. If you want close access to the venue, express parking is £20 for the day and needs to be pre-booked. For more details on parking options or to pre-book, click here.

4. Pre-registration

Entry to the show is free of charge. To avoid queuing up and to save yourself a little time on the day you can pre-register to visit.

5. Exhibitor listing

You can search for exhibitors by company name or category. Each exhibitor listing includes their company name, stand number, address, website, social network accounts, as well as a short description of what they do and the categories they work in.

On the exhibitor page you can also see a list of featured products that will be presented at the show. By clicking into each one you’ll see who is exhibiting it, a description of the product, and in many cases, a video of it in action. And in the Innovations Gallery you can learn about some of the new technologies that will be exhibited at the event.

6. Show zones and features

We recommend taking a look at the five show zones in advance of the event so you can plan your day to get the most from your visit. For a description of what will be happening in each zone, please click here then select each zone individually for full details.

The event also offers a lot of interactive experiences with opportunities to learn about the latest engineering projects in action. These include a hydrogen-powered electric vehicle by Riversimple and Aceleron’s battery energy storage made from 100% recycled materials. For a full list of these feature exhibits, please click here.

7. Make appointments

If you already know who you want to meet at the show then it makes sense to contact them in advance so you can pre-book a time slot with them. That way you won’t miss out on an opportunity to talk. To contact a supplier, locate the relevant company from the exhibitor list, and send a message using the contact form at the bottom of the page. And if you want to discuss a new innovation with Magna’s research and development team as part of the Enabling Innovation showcase, please click here to find out how you can book an appointment. 

You can also make connections with others attending the event by clicking on this link.

8. Follow the activity

If you have a Twitter account the official account to follow for the event is @advancedenguk. News and updates about the event are often being posted. Exhibitors are also actively posting about the event and how to find them on the day.

You can also keep up to date with news and press about the show, exhibitors, and industry topics, by visiting this page on the event website.

9. Recording your day

If you’re planning to visit lots of suppliers you will need a quick way of capturing your conversations so you can refer back to them after the event. If you already use a supplier questionnaire or checklist then you could perhaps adapt this to use on the day.

Luckily, event organisers have gone some way to helping you with this. You’ll receive a smart badge to help you keep track of the stands you visited. For each exhibitor stand you visit, touch your smart badge onto their badge reader. You’ll then receive a recap of the stands you visited and the details of the exhibitors via email.

10. Request for quote

Being able to meet with multiple potential partners all in one place makes it easier for you to make comparisons between them. But, we recommend avoiding asking for live quotes on the day. With so much going on at the event, a chance to reflect on the conversations you’ve had can be really useful. Use the show as a way of shortlisting potential providers based on the feel you get from speaking to them, then spend time sending tailored request for quotes (RFQ) when you are back in the office and have had a chance to reflect.

11. Learn something new

The two-day event will play host to six forums and over 200 sessions. All of which are free to attend to all registered visitors. Conferences are a great way to find out what’s happening in the industry, and will help break up your day.

To see the conference programme for each of the show zones, click on the relevant link below:

12. Follow up

After the event, it’s all too easy to get swept back into your daily work. But it’s important you take the time to follow up and make contact with the key suppliers you met. To reduce the chance of being chased by suppliers, it’s a good idea to manage their expectations when you meet them. If you know you won’t be getting in touch until a few weeks later, or even six months down the line, let them know.

Hopefully, you’ll have found this quick 12-point guide on the upcoming Advanced Engineering 2017 event useful. If you have any further questions about the event, please feel free to leave a comment below and we will do our best to provide you with the answers you’re looking for.

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Topics: Engineering

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About the Author

Neil Sharp
Neil Sharp
Previously holding sales, account management and customer service roles, Neil has over 18 years’ experience within the Electronics Manufacturing Services industry. Neil heads up the marketing more